PR is much more than just writing a press release and sending it out with the hope to gain coverage. Bowater Communications has the strategy to make sure the news you want out there has all the necessary elements that will make people sit up and take notice – not make it sit at the bottom of the pile.
We will be able to see the story behind the story and pull out the newsworthy element. Then we talk with everyone to add another level to the newsworthy nature of the story. Once we have fine-tuned our message, we make sure you, our client is pleased with what we have written – it is your story we are telling, and you need to be happy with it.
We then identify key media we feel the story would suit and start another conversation. We know the right elements to grab journalist’s attention and deliver what they need to go live with a story. Depending on the nature of the Press Release this could even include a visual element such as a photo for print, or a video element to be sent with the press release for online use.